Electrical work does not wait. When a job is booked in and a site is ready, the materials have to be there. For Peak Electrical Supplies, that reliability is one of the main reasons they choose to work with Batt Cables.
This case study shares how Jason, the owner of Peak Electrical Supplies, uses Batt Cables to keep his customers supplied, his cashflow under control and his projects moving.
Keeping up with technology without tying up cash
Jason sums up the day to day challenge quite simply:
“We’re just trying to keep a wider range of materials in, to keep up with the growing technology side. You’ve gotta think about what you’re keeping in stock, obviously, ’cause it’s all down to cash flow.”
Like many electrical wholesalers, Peak Electrical needs to:
- Stock what customers are asking for, including newer products
- Avoid shelves full of slow moving stock
- Keep cash available for the business, not locked into the warehouse
Batt Cables helps them bridge that gap. With a broad range held in stock, Peak Electrical does not have to carry everything themselves, but they can still say yes to more enquiries.
A supplier that does what it says
For Jason, the basics matter most: have the product, give a fair price and deliver when agreed.
“They’ve got a massive range of products. They always deliver when they say they’re gonna deliver, prices are right.”
The relationship with the Birmingham team is a big part of that.
“We’ve got a good relationship with the guys in Birmingham. You ask for something, they sort it out and deliver it when they say they’re gonna deliver it.”
It is straightforward, practical support:
- A wide choice of cable and related products
- Orders turned around quickly
- Clear communication on delivery
- People at the end of the phone who know what they are doing
No fuss, just consistent service that lets Peak Electrical focus on its own customers.
A single £20,000 cable, held for six weeks
One recent job shows how this works in practice.
“To be fair, this year we had a big cable job. It was only one cable, it was a £20,000 cable, and they held it for me.”
The order was placed, but the site was not ready to take the cable straight away. Rather than pushing the delivery out or risking the cable being sold elsewhere, Batt Cables kept it reserved.
“I placed the order and they held it for me for six, seven weeks till I was ready for it, delivered straight to site on the day I requested it, and that was happy days. I don’t know if anybody else would do that for you. I don’t.”
For Peak Electrical, that meant:
- No need to find space to store a large, high value cable
- No impact on cashflow beyond the agreed terms
- No delays on site when the time finally came to install
The cable turned up on the requested day, went straight to work and the job moved on without drama.
Would Peak Electrical recommend Batt Cables?
Jason does not dress it up:
“Yeah, definitely I’d recommend them. We never have a problem. Like I say, the service is there, prices are right, no reason not to.”
For him, Batt Cables is a practical, dependable partner that:
- Helps manage stock and product range
- Supports project timings with reliable deliveries
- Offers fair pricing
- Backs it all up with a team that sorts things out when asked
If you are an electrical wholesaler or contractor looking for a cable supplier who understands the realities of site work, stock and cashflow, Batt Cables is set up to help.
For more information, visit battcables.com.
