A Heritage of Connection Since 1952
Batt Cables is the UK’s longest-established cable distributor, proudly supplying quality products and exceptional service for more than seven decades. From our roots in 1952 to operations across Europe, the USA and beyond, our purpose has remained constant: to electrify the world. Whether powering data centres, renewable-energy farms or global construction projects, Batt cables keep every corner of the globe connected.
Our Renewed Vision: “To Be the Go-To Choice for Cable Solutions”
Building on 70+ years of expertise and a reputation for service excellence, our refreshed brand puts customers at its heart. We’ve defined three guiding pillars:
- Reliability: Stocking over 3,200+ cable SKUs for rapid delivery
- Innovation: Delivering modern, fit-for-purpose cable solutions
- Partnership: Collaborating closely with wholesalers, contractors and installers
Our vision statement, “to be the Go-To choice for cable solutions”, reflects our commitment to earning your trust on every project, large or small.
The Design Elements Behind the Logo
Our new visual identity combines heritage and energy in four key elements:
- Blue Circle Icon: Symbolises global connectivity and continuity across every market
- Three Cable Stripes: Represent product range, technical expertise and delivery speed
- Electric Blue: Injects freshness, energy and modernity into our brand palette
- Contemporary Typeface: Balances professionalism with approachability and clarity
Together, these components create a logo that is both trustworthy and forward-looking, perfectly aligned with our purpose to electrify the world.
What This Means for Our Customers
- Clearer Brand Experience: Consistent visuals on our website, literature and fleet make it effortless to spot Batt Cables in action.
- Stronger Collaboration: Our new identity underscores the collaborative spirit we share with thousands of wholesalers and contractors every day.
- Reaffirmed Promise: A bold, modern look that reinforces our guarantee of quality product, expert support and on-time delivery – every time.
Rob Barclay, CEO of Batt Cables:
“This rebrand honours our proud heritage while signalling the next chapter in Batt’s journey. It’s a visual promise of our dedication to reliability, innovation and partnership with our customers worldwide.”
Ready to Power Your Next Project?
Explore our full range of cable solutions or get in touch to discuss your requirements.
Stay tuned for more insights, product news and behind-the-scenes stories here on the Batt Cables blog. Thank you for being part of our journey as we continue to electrify the world—together.
